Herbal tea from the forest floor

The plants destroying Oregon's forests belong in your cup

RootLore harvests invasive species from Pacific Northwest forests and turns them into research-backed herbal blends. Every box you open removes plants that shouldn't be there.

6,000 Years of culinary history
$4.2B Herbal tea market
70%+ Product margins

Garlic mustard was Europe's oldest spice. Now it's Oregon's worst invader.

Brought to North America in the 1860s, garlic mustard has spread through every forest understory in the Pacific Northwest. It releases chemicals into the soil that kill native plants. One plant produces 7,000+ seeds.

Conservation groups spend millions trying to remove it. We do the same thing and make premium tea from it. The more we sell, the more we harvest. The more we harvest, the healthier the forest.

The business model

Ecological mission, built-in margins

Raw materials cost next to nothing because they grow everywhere uninvited. Specialty herb blends command $18-35 per 2oz at retail. Oregon's cottage food law allows direct-to-consumer sales up to $51,200/year with no commercial kitchen.

The line

Three blends. One forest.

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Hero Product

Forest Invader Blend

From $17

Wild-harvested garlic mustard and meadow hawkweed from Oregon's forests. Peppery, complex, genuinely unlike anything else on the market. Every pouch is pulled from an ecosystem that's better for it.

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Niche Anchor

Clear Sight Blend

From $22

Bilberry, ginkgo biloba, and eyebright, backed by published research on retinal health and antioxidant support. Formulated by someone who actually reads the ophthalmology journals.

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Subscription

Root & Branch Box

$39/month

2-3 curated herbal products plus a Research Card citing the published studies behind each herb. Not marketing copy. Actual science, accurately reported, with full citations.

The moat

Education that's actually worth paying for

Most herbal companies make vague wellness claims. RootLore cites the actual studies, names the journals, notes the limitations, and includes the FDA disclaimer. The legal framework is airtight. The information is real.

"A 2016 review published in the Journal of Ophthalmology examined bilberry extract and its anthocyanin content. Researchers noted its antioxidant properties and its studied relationship to retinal health in animal and in-vitro models. Human clinical evidence remains limited." Example Research Card language, FDA-compliant

This isn't a wellness brand that vibes its way through science. It's a research-backed herbal company that happens to make exceptional tea. The education is the product. The tea is how you experience it.

Drink what the forest doesn't need

Premium herbal tea with a story no competitor can replicate. Research-backed. Oregon-foraged. Ecologically necessary. This is what herbalism looks like when it's grounded in science and rooted in place.